1/17/2024 0 Comments Linkedin pricing students![]() ![]() With innovators like American Airlines, Amazon and Uber leading the way, there's more room in both consumer and business markets to fine-tune prices as needed. "People don't get mad anymore if they discover that the passenger in the next seat on an airplane got a much cheaper ticket," says John Zhang, a marketing professor at the University of Pennsylvania's Wharton School. Second, the growing popularity of behavioral economics opens the way to experiment with bolder strategies that selectively target bargain hunters, switchers, loyalists and other types of customers that might be in the mix.įinally, the sorts of pricing zigzags that infuriated people in the early days of e-commerce now are seen as normal. Three big trends have propelled pricing experts out of the basement and into their companies' elegant corner officers.įirst, the rise of big data makes it easier to analyze potential customers in timely and highly segmented ways. now cite pricing strategy as an explicit or inferred skill on their profiles - and there's demand for more.Ī generation ago, pricing was just a "tactical afterthought" in companies' overall strategies, observes Jean-Pierre Dube, a marketing professor at the University of Chicago's Booth School of Business. Some 705,000 LinkedIn members in the U.S. Industries as diverse as automotive, construction and internet are hunting for these specialists. First by accident, and then by design, both men have migrated into a fast-paced new field: pricing strategy.Īn analysis by LinkedIn Talent Insights identifies pricing strategy as a skill attracting "very high hiring demand" in the U.S. But those beginnings barely hint at the careers they've created. Alex Saghatelian majored in business, with a concentration in accounting. David Mok is a former naval officer who found his way into marketing. ![]()
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